Casimiro

In 2021, I developed the complete visual identity for Casimiro's Twitch channel, marking my first full graphics package for the platform. The project began with hand-drawn sketches and evolved into a stylized caricature that became the foundation of the brand. Over time, I refined the illustration, explored typography inspired by Super Star Soccer, and defined a color palette influenced by the visual elements of a football field. The graphics package was assembled in OBS Studio and is still in use today, with animations created by Jorge Sorbara. Over the years, the identity has expanded through themed variations, including editions for Christmas, the 2022 World Cup, the Brasileirão, and special partnerships, such as Cine Cazé with Sony Pictures and the launch of CazéTV. The brand has also extended into special projects, such as a custom OBS screen for Quinto Andar, a fully adapted Coca-Cola package for Rock in Rio, Olympic medal emotes for Casimiro's first live coverage of the Games,

The visual identity project for streamer Casimiro was developed in 2021 and marked my first graphics package created specifically for Twitch. The screens reflect the period in which they were designed and may now appear somewhat dated. The main challenge was to visually convey Casimiro's irreverent personality while incorporating elements connected to football, his primary means of communication.

Still in use today, the project has undergone several updates over the years. In this case study, I showcase all of these versions — from interface resizing adjustments to the simplification of on-screen information. In addition to these modifications, I also present variations that have been developed over time, such as sponsor integration and the creation of new screens for branded content and commercial activations.

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O projeto de identidade visual do streamer Casimiro foi desenvolvido em 2021 e marcou o meu primeiro pacote gráfico criado especialmente para a Twitch. As telas refletem o período em que foram concebidas e, por isso, hoje podem parecer um pouco datadas.
O principal desafio era traduzir, de forma visual, o tom irreverente de Casimiro, incorporando elementos que remetem ao futebol, sua principal linguagem de comunicação.

Ainda em uso, o projeto passou por diversas atualizações ao longo dos anos. Neste material, apresento todas essas versões, desde ajustes nos formatos das interfaces até a simplificação das informações exibidas na tela. Além dessas modificações, também compartilho variações desenvolvidas ao longo do tempo, como a inserção de patrocinadores e a criação de novas telas voltadas para ativações comerciais.

Motion Graphics made by Jorge Sorbara

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